reels+
Short video mobile platform for async communication, upskilling and engagement.
Client
Proshort
Role
Product Designer
Year
2022
Industry
B2B SaaS
Overview
reels+ is an innovative short video communication platform designed to redefine the way users engage with content, up-skill, and communicate asynchronously. Tailored for mobile users with future plans for desktop and tablet applications, reels+ seamlessly integrates both short and long-form videos. The platform offers a dynamic combination of verified expert-created content, group features, social interactions, and gamification, providing users with a comprehensive and immersive experience.
Process
Conducted in-depth user interviews and surveys to understand the unique needs of mobile users. Explored the potential for future desktop and tablet applications. Designed an information architecture that caters to short and long-form content, ensuring a smooth transition across devices. Incorporated user feedback into the architecture to optimise the user journey. Created wireframes and prototypes that adapt to various screen sizes, considering the nuances of mobile, desktop, and tablet interfaces. Iteratively refined designs based on usability testing. Conducted usability tests on mobile devices, desktops, and tablets to validate the adaptive design. Addressed usability concerns specific to each platform, ensuring a seamless experience. Developed a visually cohesive design that maintains consistency across different screen sizes. Established a style guide to ensure a unified visual language across platforms.
Outcome
reels+ has significantly impacted the short video communication landscape, boasting a 30% increase in user engagement since its launch. With a user base of over 1 million and growing, the platform has become a go-to destination for both content creators and viewers alike. Additionally, reels+ has achieved an impressive 25% increase in daily active users, reflecting its ability to captivate and retain audiences. These metrics underscore the platform's success in delivering a seamless user experience and fostering a vibrant community of creators and enthusiasts.