Frog · Paytm · Innovaccer · Hubilo
Experience
July 2017 - November 2017
May 2016 - July 2017
December 2015 - March 2016
Teaching & Jury
Guest Faculty - NIFT New Delhi
2024
End-Term Jury Member - NIFT New Delhi
2024
About
I design products that actually work.
Not just visually elegant, but products that solve real problems, feel completely natural to use, and can be built by developers without compromise. There’s a difference between a product users tolerate and one they love.
After 13 years, from pre-product startups to Paytm during demonetisation, from Innovaccer to Frog, one of the world’s most respected design studios, I’ve built a practice around one thing: making the invisible architecture of great products visible, and buildable.
Research and synthesis are where the real work happens for me, not the final screens. I use AI where it actually accelerates the work, not as a catchphrase, but as a precision instrument.
If you’re building something that needs to feel as good as it works, let’s talk.
Education
Awards
Certifications
Stack
Skills
UX Research / Synthesis
Interaction Design
End-to-end Product Design
Design Systems / Brand Identity
Creative Direction
AI-Augmented Design Practice
Cross-functional Collaboration / Stakeholder Management
Design Leadership / Team Building
Agile
Services
Product Design
Full-lifecycle product design, from first research question to dev-ready handover.
User Research and Analysis
Wireframing and Prototyping
UX and UI Design
Testing and Validation
Design Systems
Creative Direction
Setting visual and strategic direction across teams, brands, and touchpoints.
Visual Strategy
Brand Development
Marketing and Collateral
Leadership and Management
Stakeholder Management
Visual Design
Distinctive visual execution across brand, digital, and motion.
Graphic Design
Brand Design
Digital and Print Design
Motion Graphics and Videography
Photography
Content Design
Interface copy, microcopy, and content structure that guides users clearly through a product, part of the design system rather than separate from it.
UX Writing and Microcopy
Content Strategy
Information Architecture
Design Systems Documentation
Voice and Tone Guidelines
FAQs
What is your product design process?
What tools and softwares do you use for UX design?
How do you measure the success of your UX designs?